Will.iam. Or as I like to call him, c*nt.he.is. If ever Crimes Against Music were to be made a hanging offence, old Billy Boy would be one of the first to occupy his rightful place on the gallows.
The trouble is, people tend to labour under the mistaken impression that .am is a 'hip-hop producer'. That's about as accurate as describing Russell Brand as a 'funnyman', (try dirty annoying pikey), the England football team as 'national heroes', (try 'overpaid under-talented wankers') or Barack Obama as representing 'change', (how are the Rothschild Zionist panel of aides that you retained from Boy Bush, Barack?)
It all stems from Will's early days with The Black Eyed Peas, you see, specifically the group's 1998 album 'Behind The Front', which contained the half-decent single 'Joints & Jams' and a couple of other passable tunes.
Considering this was 12 years ago, however, and that nothing vaguely resembling hip-hop has come out of Will's studio since, the accolade really is pushing credibility. Pure bubblegum pop would be the kindest way of describing the bulk of his output in the past five years. Instantly disposable, soulless sell-out garbage would be another. As one of the prominent A-list producers prostituting himself for major artists and labels, alongside Timbaland, JR Rotten (sorry, Rotem) and Akon, much of the blame for popular music's ever-declining standards in artistry has to be laid at his door.
Of course, the music world is replete with will.i.am apologists. 'He's just giving the kids what they want', they say. 'He's just going with the flow.' Well, how about looking at it another way? It's the mainstream labels, artists and producers who create the flow. It's because of treacherous money-grabbing sell-outs like .am that the zeitgeist is being driven the way it is. Producers like DJ Premier, Large Professor, Pete Rock, Alchemist and Just Blaze still manage to put out quality, heavyweight hip-hop. Real hip-hop. They stand as proof that you don't have to create garbage for imbeciles. It's optional.
Clearly it comes down to personal integrity and the reasons these characters got into the game in the first place. The ones who did so to fulfill artistic ambition stand out a mile from the ones who got a whiff of the almighty dollar and went chasing it with their tongues out. Either that, or they started out with some vision, but got sidetracked by the seduction of corrupt paymasters, who recruited them to assist in lobotomising the masses into non-discerning morons who simply soak up whatever's put in their path. (Diddy certainly falls into that category and would be getting more of a grilling here had we not already Hoofed the evil bastard a few months back.)
No, this one's about Will, sorry, will. What's with all this lower-case and dots bollocks anyway? His name reads like a fucking IP address.
The man has shown utter contempt for hip-hop and 'urban' music fans, and deserves no place in these genres' rankings. He can line up alongside Britney, Kylie, Christina and Renee & Renato where he belongs.
hoofed.he.is
Shaun Shearer
