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Lisa Lindahl

Job Title: Head of European Entertainment Marketing

Company: Puma

By Joanna Chaundy | 20 August 2009

First job within the music industry - and how you got it?
My first proper job in the music industry was at an Independent pr company. I had never done pr before, but had studied marketing and advertising so knew the basics of it. I loved it right from the start. Every day was different and I got to meet so many exciting people and artists. I worked with a really nice mix of artists from legends like Roy Ayers, Dionne Warwick to Suge Knight, Pete Rock and Princess Superstar. And how I got the job, a friend of mine who was a journalist put me forward for the role.

How did you work your way up to being Head of European Entertainment Marketing at Puma?
I worked in pr for a number of years and got to know lots of great people. From there I worked in management and events and set up a pr division of a music promotions company. After always having worked in the independent music world, I wanted to work for a major company and not necessarily a company that was just relying on the music industry. I got to know someone at PUMA from bringing artists there in the past and after some time and scary interviews with the Global Marketing Director, they offered me a job as Artist Liaison Manager. This was a very different job for me working for such a large company. I loved it and have since spent four and a half years at PUMA building on my knowledge. I was promoted to my current role about 2 years ago and have run the Department ever since.

Highest point of your career?
There are a few.... hanging out with newly released (from prison), Suge Knight in LA was a memorable experience for sure! Going to the World Cup with Akon, Basement Jaxx and Maxi Jazz was amazing. Travelling to China, Japan and LA with the amazing Paolo Nutini and meeting the world’s fastest man, Mr. Usain Bolt was a real highlight. Working with Noel Clarke on the Adulthood movie and seeing it become such a huge success was also great. He so deserves all he gets.

Favourite celeb you've worked with and why?
Paolo Nutini - He is so down to earth and a really good laugh. Christian Slater - He is just the nicest guy you will ever meet. Tyson Beckford – Well, looking at him is enough to make any woman happy. Gwyneth Paltrow - she wrote me the loveliest letter after I sent her PUMA gear for her kids, she really did not have to do that so for that, I think she is great!

Least favourite celeb you've worked with and why?
To be honest, no one has been really bad. Of course there are people I might not like to hang out with in my spare time but no one bad enough to slag off!!

Most stressful part of your job?
Late nights, early mornings, dealing with a never ending flow of emails and calls! Organising disorganised people and keeping to strict deadlines on a weekly basis.

Best part of your job?
I am very lucky to have met some great people and been part of some truly amazing events plus seeing a lot of the world.

Most memorable story working at Puma?
Climbing the Great Wall of China, very hung-over, with Paolo Nutini and his band. It was a memorable experience to say the least!

If you weren't working within the Entertainment Industry, what do you think you would be doing?
That's a hard one. I have spent so long working in entertainment that I can't think of anything else I would rather do! Maybe giving something back through teaching kids, I think that would be a challenge.

What would your advice be to anyone wanting to work within artist Liaison?
Make sure you are doing it for the right reasons! A lot of people think these jobs are easy and that all they will be doing is hanging out with famous people, which really is not the case. You need to be organised and be able to think quickly on your feet. Being creative is also key since new challenges are always put to you.... Any job where you deal with lots of different people requires patience as there are a lot of expectations to manage at all times. If you are lucky enough to get your foot through the door, then there are many opportunities to show your creativity.

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