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Anita Maisuria

Job Title: Promoter/ Plugger

Company: Soul 2 Streets

By Mark Devlin | 05 March 2010

First job within the music industry - and how you got it?

This is actually my first job in the music biz. I came across Soul 2 Streets via a producer who I befriended through Myspace. I'd just graduated from University and was looking to put my degree to use as well as working in a field that I have a love for. Luckily, he mentioned he had a friend who owned a well-established radio and club promotions company, Soul 2 Streets, who I contacted then did work experience for.

How did you work your way up to being a plugger?

Initially, I came in one day a week from my home town Milton Keynes to do work experience. As time went on I got myself more and more involved with choosing new music that I thought we could take on as projects. I would research the industry a lot by talking to people and using blogs and networking sites just to see what went on out there. I believe you have to know how things work in order to work in it, so I built up my knowledge of how radio stations and clubs choose music they play.

Highest point of your career?

I guess my whole career is a high for me. I see doing something you love as a high. Every achievement just leads you to the next one.

Most stressful part of your job?

I’d say the most stressful part of my job is chasing people. Everyone is always so busy so you have to make sure that you keep on top of things.

Best part of your job?

I guess it’s knowing that I have an input in to how the music industry is getting shaped on the larger scale of things. Some of the artists’ projects that we have worked have helped propel their careers, (eg Taio Cruz,) and more recently Tinie Tempah’s ‘Pass Out’ chart success, alongside the likes of Radio 1’s Chris Moyles having his own parody version. Meeting artists and working closely with them, (Chaka Khan, Beverley Knight, Craig David, Chipmunk, Tinchy Stryder) doesn’t go amiss either, (wink wink).

What's the most common misconception about your job?

That it is all fun and games. As the music industry has been transforming over the years, (illegal downloading, etc,) you're constantly re-inventing ways to get people to support and purchase good music, so not everything is as plain sailing as it seems. It's not always simply sending a track out to DJs and then they will play it.

Funniest thing that has happened to you whilst hosting an artist?

I have to admit there have been a few funny moments, but I’d say the most memorable has to be when singer Lloyd spilt his drink everywhere. He was very embarrassed!

What would your advice be to anyone wanting to work within the promotions game?

Constantly educating yourself with the resources available will definitely give you the upper hand. Blogs, websites, gigs and general socialising are all key to help you stay on the ball. Perseverance also pays off. Learning from everything you do is only going to help better your self and your aspects.

 

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