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Jay Electronica 

Venue: The Jazz Cafe, London

Date: 18 February 2010

By Reah Brown | 22 February 2010
Jay Electronica ©Cherri Prince
If I was asked to name one of the best rappers to emerge on the music scene in the past decade, Jay Electronica would rank at the top of my list. Etched as the 'new messiah of Hip hop', it's an assertion not far from the truth as I'm sure Camden's Jazz Café can vouch for.

By 9pm, the venue was already sardine packed with budding attendees waiting to witness the big man himself and though the head nodding crowd were kept entertained with some nostalgic Hip hop, courtesy of DJ Semtex, the anticipation for Jay's arrival intensified by the second.

Luckily a brief relief came in the form of UK home grown talent, Sway who kick started the night with a luncheon of fresh materials due to appear on his new mixtape 'The Delivery' as well as stumbling through a few old tracks, much to the amusement of both himself and the crowd. After warming up, the now very hyped audience, it wasn't long until the regal presence of Mr Electronica filled the room with sheer hysteria as he journeyed his way onto the stage.

The Jazz café first timer took the Londoners like a duck to water as he began to charter through tracks such as 'My world' and 'Extra extra', alternating between spitting acapella and riding the 'riddim', both of which were welcomed with flying hands in the air and words sang in unison. Immediately in his element, Jay was every ounce the crowd pleaser, often parting ways with his impeccable rapping skills, to interact with the audience and sharing a shot of the old Jack Daniel's too, in the process. One standout moment of the night was when he paid tribute to the late J Dilla and naming a few UK music Trojans such as Dizee Rascal and DJ Benji B, displaying a true sense of humility.

Saving the best until last, the venue ignited as the very charismatic rapper proceeded to spit fire on the awaited 'Exhibit A (Transformations) and 'Exhibit C, anthems in their own right, sending the crowd into a boisterous frenzy.

Jay Electronica is yet to release an album, which is hard to believe since as he already has a strong following; 3,200 blackberry messenger contacts on his phone, is just the beginning. However; with that said, album or no album, his performance left me incredibly content.

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